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alternative designs/sub pages www.akubra.com.au The Brief Balance created the first web site for the Aussie icon, Akubra hat in 1997. Akubra's objectives were twofold: to respond to the constant inquiries it receives from technical college students who wish to know how quality hats are made, and to claim a worthy corner of cyberspace on which to fly the Akubra flag. Our Solution Balance took the Akubra's particular flavour and infused their website with it. While Akubra had no wish to sell hats through the website, they were concerned with the correct image, and we took great pains to ensure that were true to it. We act as Akubra's internet department, keeping them advised of developments, maintaining the site and ensuring that they are well ranked in all major search engines. We are currently building another site for Akubra in a retailing situation.