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www.emery.com.au The Brief Emery Partners, a well respected and established firm of solicitors in the Hunter Valley region decided to change their focus to target a more sophisticated and younger market. As part of that process, they contacted Balance to advise them on whether a website was an effective tool to further their plans. Our Solution We took into consideration the likelihood that Emery Partners target audience would be reasonably frequent and knowledgeable internet users and the kind of site a law firm like Emery should have and came up with a plan that Emery Partners adopted. As part of that plan we built an online presence that offers Emery's clients current information in an elegant and easy to navigate format. The development of a lead generation system for their database is proposed for phase two.