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alternative designs/sub pages www.manbw.com.au The Brief The Australian branch of internationally respected engineering firm Man BW decided they needed a website. Balance was recommended to them so they checked us out and concluded that we were the right people for the job. Basically the brief was modern, clean, powerful. Man BW wanted to position themselves as the people who make it possible - they build the engines that power the big ships etc. Our Solution Working with their marketing people, we soon realised that there was a good story to tell here. Man BW are not well known in Australia, but they are easily one of the biggest and most experienced builders of marine engines and the inventors of the diesel engine, so we set out to build a site that complemented the story that the marketing people were telling and that leap frogged over the other company websites. Man BW were particularly keen to do this as they wanted to show the big boys in Europe what the Australian branch could do. So we designed something that looks a lot better than the .com and the European branches' sites and one that has some purpose and some use.