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www.nrgequipment.com The Brief A major power tool brand name was about to release a new line of pwer tools under a new brand name - NRG Equipment - and wanted a site that would promote their brand and allow a bit of interaction with their customers - a bit of technology to impress the punters, was how it was put. Our Solution We built a visually arresting site that took the bold design of the equipment and its logo and applied it right across the entire website, not just in a strip at the top of the page. This required some careful planning both visually and technically to avoid a slow download site without compromising the design. The site has purpose as well - it allows power tool purchasers to register their warranty online in seconds (this serves as a customer relationship tool as well) and operates a sophisticated Keep Me Up To Date tool that automatically sends out newsletters to targeted users.