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The Brief Requiring a new and innovative way to promote their On Air product, Qantas commissioned Balance to design and produce an Interactive Multimedia CD-rom. Our Solution It consisted of an audio narrative, full motion videographics, animation, stunning interface design, CD Jacket and disk graphics. This complete package was to go out to all major advertising agencies to promote the advertising space available within the Qantas Television On Air programming shown on all Qantas flights. A complex mix of travelogue, entertainment news and information, this product requires extensive product knowledge to understand and sell, so a CD-Rom was the perfect way to empower the people selling this product.